Diverse Culture- Guleri and Veronica Essay Example for Free

Diverse Culture- Guleri and Veronica Essay Compare and contrast the female characters Veronica in Veronica and Guleri in A Stench of Kerosene. In this essay both female characters in Veronica and A Stench of Kerosene will be examined for similarities and differences in their culture and traditions. When you read these two stories the three things that stand out is their culture, tradition and the theme of love. The story teaches us that sometimes tradition gets in the way of life. It can sometimes control your life or sometimes not. In both the stories, the women hold on tightly to their traditions. The authors are not just talking about their family traditions but the global tradition of fertility and obedience. The main characters in these stories are Veronica and Guleri. This essay portrays about the roles of women. Although there are a lot of similarities between them on the surface but there are more concealed. In both the stories, the main belief in the female characters is their culture. Throughout the stories it shows us how important their culture is to them and how their society forces them to do certain actions that occasionally leads to a persons death as seen in A Stench of Kerosene. Veronica and Guleri both live in male dominated countries, which make females seen by everyone as inferior. The story of Veronica is told in first person by Okeke who is Veronicas childhood friend and the I in the story. The story of A Stench of Kerosene is told in third person by an omniscient narrator. The author of Veronica is Adewale Maja-Pearce and he was brought up in Nigeria, the same place as Veronica was. Maja- Pearce later returned to London, as this was his place of birth so that he could supplement his education. In Veronica, the person narrating the story, Okeke can be compared to Adewale Maja- Pearce as he grew up in the same surroundings as him and also the same education and they lead similar lives. The author of A Stench of Kerosene is Amrita Pritam and she was brought up in India which later became Pakistan, then she moved to New Delhi so that she could begin writing in Hindi. She had very unhappy experiences of marriage and divorce, this links with Guleri in A Stench of Kerosene as Guleri can not have any children and her husband marries again agreeing to his mother so that he can have children and this makes Guleri depressed and broken hearted which then leads to her gruesome death as her mother-in-law controls everything that goes on with Manak and Guleri. Manaks mother is an important force, though scarcely comes in as character. Veronica and Guleri both grew up in fairly rural areas of the country where they were reasonably poverty and war. But the only dissimilarity in their surroundings is that Veronica is in the country with troubled political history. The country has been torn apart by divisions between tribes and political groups, suffering massacres and civil war. As a result, financial development within the country has been limited and the rural areas have been badly affected by poverty. The characters in these stories have much resemblance in their personalities in the way they lead their lives even though both stories are set in very different countries. The author use comparable and diverse techniques to present and show their characteristics. Veronica is a very unfortunate woman who grew up in her native village. She lived with her susceptible mother, abusive and alcoholic father and other young siblings who have not been mentioned much throughout the story. On the other hand, Guleri lived in the village in India with her husband Manak and her mother-in-law. She had no children but was content with her life. Manak and Guleri had a much fulfilled marriage until her mother- in-law interfered by forcing her son to marry another woman so that she accomplishes her vision of being a grandmother and ruining Manak and Guleris life. The central theme of the story is the conflict between a mans love for his wife and the obligation to have children. The major cultural issue concerns a man taking a second wife in order to do this. The author tells us that this practice of burning oneself for escapism is not unusual in certain parts of India but was very prominent. Guleri lives with her husband and her moth-in-law. It was pointed out that Manak was satisfied with his fate and didnt want to marry again as most people around the country would have. Veronica cooked and served for her family. She married at a young age to a soldier and lived happily. Later on, she gave birth to a son. She is a very strong-willed person and is very content with her life. The physical appearances of both the female characters are not quite similar. Okeke describes Veronica, as no great beauty she still had a certain attractiveness that I knew would appeal to men. This is a very uncertain view as no one can be good looking and unattractive at the same time, they contradict with each other. Veronica being described as shabby may have been because of her surroundings and her lifestyle that has influenced her to be that way. Guleris physical features are barely described throughout the story. But when it reads they had bartered their hearts to each other an assumption that can be made from this is that Guleri must have been a very attractive woman as no one falls in love at first sight if the woman is unappealing. Also, as Guleri has never given birth before, she must have had a slim figure. Veronica is very comfortable with her life accepts the fact that shes married to a soldier rather than being in the city with Okeke. She lives in the same hut as she used to when she grew up and she had never changed. She is like a slave first to her father and then to her marriage to her husband. She is pleased with what she does and doesnt complain about it much but if she had the opportunity to raise her voice she would have probably had a say in what she desires to accomplish in life. They are my family and this is enough, this is a line of Veronicas low expectations. She feels her family is everything she needs and nothing else would have the same satisfactory. Guleri on the other hand is very childishly stubborn and always wants everything her way. She is portrayed similar to a little girl. Guleri is a happy go lucky person and loves her life. Manak and Guleri are expressed as a happy couple and care about each other. In Veronica culture is a main portion of her life. Her life was about tradition. When she refuses to go to the city with Okeke and says that it will be harder for her as she is a woman and she isnt educated enough. God blessed us with a son. Is that not enough? this explains that Veronica is always the same after a long period of time that the two have been apart. She is still surviving in the squalor of a village of which Okeke had once lived. The low expectations of Veronica have for herself, compared to the high expectations Okeke has for himself throughout for story, shows us that this is a male dominated country. The social expectations demonstrate this too. Veronica is very stubborn and it shines through the story. Veronicas life was all about the tradition. Guleris dignity is the main view of her life. Her life was all about Manak and her parents village. She always liked being the centre of attention. After Manak got married again, Guleri couldnt believe the situation she was in the middle of. She did not have to express her distress and jealousy in words. The look on her face was enough. But her husband Manak did not do anything about the circumstances. Her husband pulled out his hookah and closed his eyes. Hookah is a tobacco pipe with a long, flexible tube by which the smoke is drawn through a jar of water and thus cooled. He seemed as if he either did not like the tobacco or that he could not bear to face his wife. In this short story, Guleris character shines winning the sympathy of the readers. Guleri, a cheerful girl coming from a well-to-do family and her marriage to Manak, her failure to give Manaks family a son, creates a terrific situation for her tragic end and the readers immediate sympathy is with the heroine of the story, Guleri. She was the pleasant young girl who ended her life with an extremely disastrous manner. Indian culture is such that a married woman should bring a son to the family. If a woman fails to fulfill this role, she is not successful, in marriage and therefore rejected. Thus Manaks mother escapes a reasonable percentage of getting accused for bringing a second wife for her son, Manak. Not that she hated Guleri, but Indian culture had influenced her to extremes of believing in the gift of a son to the family. On the other hand, Guleris family was rich and wanted a man from a good family, for their daughter. But Guleris father was prosperous and lived in cities. He had sworn that he would not take money for his daughter, but would give her to a worthy man from a good family. Guleri failing to give Manaks family a son and having to wait seven years and even the sad end to her life could have been sad even from the early days of her marriage. In India, the mother is supposed to be the representation of Indian culture. A mother enjoys an important place, if she is able to fulfill a mothers part meeting with the expectations of motherhood; these being the customs and traditions of Indian culture. Manak playing his flute as they walked or were at the fair, made Guleri feel that the music brought her joy, taking her closer to Manaks heart. Thus the flute standing as a symbol of joy in their lives. He looked at her sadly. Then putting the flute to his lips blew a strange and anguished wail. Striking the signal of the tragedy and anticipating the tragic end. Bhavani announcing the sad end of Guleri, when she heard of your second marriage she soaked her clothes in kerosene and set fire to them. Manak getting mute with pain. He stared a long time uncomprehending, his face as usual expressionless. Therefore the death of Guleri could be called cultural violence in Indian society, though not recognized as violence; in reality it is a violent act leading to death of a person. In the short story, A Stench of Kerosene the writer, point out in simple diction the theme of the theme of violence present in the culture of Indian society. Amrita Pritam gives a clear picture of the episodes with the appropriate choice of a family setting and the intended aim and view of marriage in typical Indian society. The family setting of the extended family, this can be compared to Veronica as her father beats her and was bullied by her father while she was growing up. In Veronica, Okeke felt responsibility for his death, as so feels an extreme guilt as he did not come back to her from the cities more often and persuade her more to go with him and if he had done this enough, she would have agreed at some point to go to the city. Manak with this haunting event trapped in his mind leaving every joyful moment with his new wife feeling guilty instead of happiness after the tragedy of his former wife and the manner and circumstances he had married her. Amrita Pritam shows us how this guilt has not only affected his life but his mind and senses at the same time as it reads in the last line of the story when he holds the new born baby of his second wife when it is given to him, he says; Take him away! He stinks of kerosene! this portrays that the baby symbolizes the death of his former wife and the baby being brought to this world has made his former wife leave it. In both the stories we should pity Veronica and Guleri, as they were just victims of death. Veronica physically dies against her own rule and Guleri mentally felt that she could not live no more. Therefore, the main two women, in both the stories suffered the main tragedies. The reader may also have felt pity that Veronica was unable to prevent being born into a sexist and poor culture, which caused her to live her life with the tragic ending. Manak was also a victim, not of death but of guilt as he was taunted by the events of his wife and the evidence at the end of the story proves this as he thinks his child smells of kerosene, which is the liquid that caused his previous wife to burn to death. This proves that his future with his new wife will be very hard to cope with.

Collaborative Leanrning And Architecture Education :: Learning Education Essays

Collaborative Leanrning And Architecture Education Introduction Two major questions that education faces nowadays are how adequate it is to use group dynamics in class to permit students achieve specific goals and if the efficiency of this technique is acceptable for all the branches of knowledge. Architecture, because of its most important qualities (professional work in teams, practical skills and creativity) appears to be an area in which it is likely that the teamwork technique can demonstrate its most important strengths. Thomas Kuhn (1996) described knowledge as â€Å"intrinsically the common property of a group or else nothing at all†, explaining that the discoveries of sciences or the products of arts to be recognized as it shall be shared between the members of a certain community. What Bruffee (1995) called the social construction of knowledge, has become the base to encourage the use of group work techniques in different levels of education. However there are still many critics to this method, basically referring to the difficulties to manage the classroom and its adequacy to different areas of study. The debate over teamwork in colleges and universities hasn’t delivered a clear answer yet. This research paper will first explain the virtues and weakness of the â€Å"Collaborative Learning† method in order to establish finally its possible application to Architecture Education. The Strengths of the Method Background Since the early 70’s, educators characterized the â€Å"traditional approach to Education† (Ventimiglia, 1994) as being â€Å"professor centered†, considering that the educative process depended exclusively on the knowledge capacities of the teacher, who decided what kind and what amount of information should be deposited into students minds. This was strongly criticized by Freire (cited by Ventimiglia, 1994), for being passive and not stimulating critical thinking. From then educators have researched new methods capable of improving academic results and preparing students to transform their societies creatively. This is how what Foyle (1995) called â€Å"Collaborative learning†, appeared as a possible answer to educational dilemmas. DEFINITION Collaborative learning, as well as cooperative and active learning are terms used to describe new procedures in education, intended to help students learn by working together (Bruffee, 1995). According to Ventimiglia (1994) collaborative learning is the process in which a community formed by students and teacher establishes common goals and participates as partners in the building of knowledge, following specific steps and accepting precise responsibilities. Group work is therefore one of the various tools involved in the execution of the method, however they should not be considered as synonyms. Collaborative Leanrning And Architecture Education :: Learning Education Essays Collaborative Leanrning And Architecture Education Introduction Two major questions that education faces nowadays are how adequate it is to use group dynamics in class to permit students achieve specific goals and if the efficiency of this technique is acceptable for all the branches of knowledge. Architecture, because of its most important qualities (professional work in teams, practical skills and creativity) appears to be an area in which it is likely that the teamwork technique can demonstrate its most important strengths. Thomas Kuhn (1996) described knowledge as â€Å"intrinsically the common property of a group or else nothing at all†, explaining that the discoveries of sciences or the products of arts to be recognized as it shall be shared between the members of a certain community. What Bruffee (1995) called the social construction of knowledge, has become the base to encourage the use of group work techniques in different levels of education. However there are still many critics to this method, basically referring to the difficulties to manage the classroom and its adequacy to different areas of study. The debate over teamwork in colleges and universities hasn’t delivered a clear answer yet. This research paper will first explain the virtues and weakness of the â€Å"Collaborative Learning† method in order to establish finally its possible application to Architecture Education. The Strengths of the Method Background Since the early 70’s, educators characterized the â€Å"traditional approach to Education† (Ventimiglia, 1994) as being â€Å"professor centered†, considering that the educative process depended exclusively on the knowledge capacities of the teacher, who decided what kind and what amount of information should be deposited into students minds. This was strongly criticized by Freire (cited by Ventimiglia, 1994), for being passive and not stimulating critical thinking. From then educators have researched new methods capable of improving academic results and preparing students to transform their societies creatively. This is how what Foyle (1995) called â€Å"Collaborative learning†, appeared as a possible answer to educational dilemmas. DEFINITION Collaborative learning, as well as cooperative and active learning are terms used to describe new procedures in education, intended to help students learn by working together (Bruffee, 1995). According to Ventimiglia (1994) collaborative learning is the process in which a community formed by students and teacher establishes common goals and participates as partners in the building of knowledge, following specific steps and accepting precise responsibilities. Group work is therefore one of the various tools involved in the execution of the method, however they should not be considered as synonyms.

Marketing Plan for Sierra Nevada Brewery

The purpose of this document is to create a marketing plan for Sierra Nevada Brewery (SNB); specifically, developing a plan to expand the product line depth by launching a new product variation that incorporates Sierra Nevada’s traditional ale, with the flavor of blackberry. First, objectives are clearly established, followed by a situational analysis using a SWOT protocol. A market analysis is performed based upon the STP procedure, which directly leads to the marketing strategy. Financial projections are provided, along with strategy to implement the marketing plan, which leads to the final segment; evaluation and control metrics, which will be used to analyze the efficiency and effectiveness of the marketing plan.SNB is a financially strong company, as represented by research and their ranking as the #2 producer of craft beer in the United States. They have positioned themselves as being an elite craft beer producer by using high-quality ingredients, producing esteemed beer s, being socially responsible and ethical, and focusing on a niche market. The need and desire to be innovative, in conjunction with SNB’s goal to have a brewery on the East Coast in order to enhance their supply chain management, led to the proposal to introduce the of Blackberry Ale; their first flavored ale. Since SNB has effectively marketed all of their beers, adding the Blackberry Ale followed a similar strategy.The target consumers are educated, middle-to-upper-middle class professional men that refer to themselves as beer connoisseurs, and revere artisanal brewing. Blackberry Ale will be packaged and marketed as a premier craft beer and placed in urban areas with an upscale atmosphere. Pricing will be set competitively at $9.59 for a 6-pack of 12oz bottles. Based upon research, trends, and SNB’s history, the  recommendation is for SNB to launch Blackberry Ale in the first quarter of 2014, mirroring the grand opening of the new East Coast brewery in North Caro lina. Blackberry Ale is expected to increase SNB’s profitability and value; thereby, helping to continue the increasing strength of the SNB family brand. Marketing Plan for Sierra Nevada BreweryCompany OverviewSierra Nevada Brewery (SNB) was officially founded in 1979, in Chico, California. This small, college-town, located 90 miles north of Sacramento, sits at the foot of the Sierra Nevada foothills, for which the brewery is named after. What makes this brewery unique is its history. Ken Grossman, the founder and master brewer of SNB, started experimenting with homebrew in 1970, under the tutelage of his friend’s father; this is where his passion for brewing beer began to flourish.In 1976, Ken partnered up with Paul Camusi to take home brewing to a higher level. Since hops were scarce for home brewers in the 1970’s, Ken traveled to Yakima, Washington, to obtain whole-cone Cascade hops, which produce a citrus-pine flavor and aroma that makes SNB distinct. SNB is renowned for its illustrious beers, specifically for the hop-forward brewing method, which adds distinctive flavors and aromas to the beers. As the demand for SNB’s esteemed beers rapidly began to outpace supply, Ken expanded into a local warehouse, brewing out of defunct stainless steel tanks that he recovered from dairy farms in California and Oregon. Since 1980, SNB has continued to expand and capture a larger portion of the market share.Objectives and GoalsSNB wants to provide high quality beer to consumers throughout the United States; furthermore, they want to introduce new specialty products, such as flavored beers. With the determination and resources that SNB possesses, they have positioned themselves into becoming the top-rated premium brewery in the U.S. According to McCurry (2012), â€Å"Sierra Nevada is the No. 2 U.S. craft brewer in terms of sales behind Sam Adams. It plans to have an initial capacity of 300,000 barrels and will employ 90† (para. 2). An increasing demand for SNB beer in the Eastern U.S., combined with additional transportation costs has necessitated the establishment of an East Coast brewery.A major objective of SNB is to build a brewery on the East coast,  allowing them to efficiently market their premium beers to include all states east of the Mississippi River, while adding value to the overall organization. McCurry goes on to state: For a decade, Sierra Nevada served eastern markets very efficiently, using a lot of piggyback rail with refrigerated containers. Bottle-aged beer has to be refrigerated, and it's expensive to run across the country, but the company did it very successfully. As the market grew in the East and capacity constraints started to be reached in Chico, it became obvious that what is needed is a new brewery and it should be built in the East to address cost and service issues. (para. 9)The addition of an East coast brewery should strategically position SNB above Sam Adams, therefore claimin g the number one spot in craft beers, and further increasing the SNB brand. Specifically, the objective is to expand their product line and break into the growing flavored ale market. Situational AnalysisSNB holds a relatively strong position in the beer industry. Their strengths are perhaps the organization’s greatest asset. SNB’s state of the art, on-site R&D Department, has positioned them to be an elite brewery, by providing pristine and innovative beers. This allows them to differentiate themselves from competitors. â€Å"The investment in the science of brewing made Sierra Nevada widely regarded as one of the most sophisticated research and quality focused breweries in the world† (Sierra Nevada, 2013, para. 23). Additionally, SNB prides itself as being a progressive-green and socially responsible company; the nation’s largest private solar array provides 1.5 megawatts of electricity, while the on-site auditorium houses community events.Strengths Wea knesses Opportunities Threats On-site R&D #2 craft brewery Expand to the East coast where SNB has a small presence. Intense competition from other craft breweries Strong brand name Small company; limited resources for promotions and advertising Enhance supply chain management Anti-drinking campaigns Green and socially responsible; sustainability One manufacturing location Growing preference of consumers for higher quality craft beers and flavored ales. Health concerns of consumers about beer consumptionOne key element that adds value to SNB is Ken Grossman’s continuous concern for the environment and the community: Their installation of four 250-watt co-generation fuel cells earned them a visit from Governor Arnold Schwarzenegger. They have long had the first largest private installation of solar panels in the nation. They engage in heat recovery, CO2 recovery, water recycling, bought their own cows to eat their spent grains, and they don’t believe in buying carbon off sets.And now, they have a new composting system—all presented with â€Å"again, it’s not the greatest ROI† from Grossman, â€Å"but it’s the way we want to do things around here, it’s part of our story.† (Chang, 2010, para. 4) SNB sets the bar high for organizations in being ethically and socially responsible. Although SNB can save money by cutting corners, they continue to take the high road and focus on the well-being of the community, as well as the environment.Market AnalysisCurrent trends and data indicate craft breweries are gaining market strength. The long term dominance by large beer manufactures is declining. According to Ciccone (2012), â€Å"In 2011, all top 25 craft breweries experienced increases in revenues. Craft breweries recorded 15 percent growth in volume of barrels shipped, compared to a 1.5 percent decrease in the beer industry overall† (para. 2). SNB received second place honors during 2011 in Best-Selling Craft Beers. #2 – Sierra Nevada Brewing Co.Location: Chico, Calif. Barrels Sold in 2011: 858,000 — 9.2 percent increase since 2010 Popular Brands: Sierra Nevada Pale Ale, Ovila Abbey AlesJulia Herz, Craft Beer Program Director for the Brewers Association, stated,  Ã¢â‚¬Å"A light American lager no longer satisfies every taste. Americans have developed a discerning palate, so if it's not world class quality, it won't survive† (Ciccone, 2012, para. 3). The market for craft beers is growing, and SNB is positioning itself to dominate the craft beer market. SNB’s strength is becoming more apparent, as they continue to gain market share every year. Clarke (2012) stated that a 2011 study indicated craft beer grew by 16.3%, the largest growth by any beer category; furthermore, 11% of craft beer’s growth arose from new drinkers in 2010, compared to an astounding 46% in 2011. An import element for SNB to consider it that Millennials account for 46% of new craft b eer drinkers.The market for craft beer continues to grow at a rapid rate; additionally, all of this growth is occurring during difficult economic times. The overall success of SNB can largely be attributed to its marketing strategy. They segmented the market by focusing on beer drinkers in the U.S. market. SNB further segmented the market down to craft beer consumers. The craft beer segment does not include low-income, uneducated, party-oriented beer drinkers. SNB targets male craft beer consumers, as marketing strategies have indicated that targeting woman can have an adverse effect. Clarke (2012) goes on to say that women are apt to project contemptuous ridicule towards beers that are marketed as being women-friendly, especially if the beer is specifically targeted to them.Specifically, SNB targets College educated, middle-to-upper-middle class professional men, ages 21-44 years old that refer to themselves as beer connoisseurs, and revere artisanal brewing. â€Å"By volume, 80% of craft beer was enjoyed by white (non-Hispanic) consumers, over half of them in the 21-44 year age bracket. More than 75% earned at least $50,000/year, and 43% were college-educated Craft beer connoisseurs, as they prefer to be called, savor the distinctive taste and aroma of craft beers† (Clarke, 2012, para. 6). With the target consumer being established, SNB can effectively position themselves.Craft beer connoisseurs are already aware of the prestigious SNB image; therefore, positioning the new craft beer innovation will ensure that consumers perceive the product as a premier, black berry-flavored craft beer, created for the affluent craft beer connoisseur. Marketing StrategySNB’s product, a blackberry flavored ale, is the first flavored beer that  they will produce. â€Å"There are a lot of new flavors out there, and beer drinkers are willing to try brands they haven't tried before because they trust the category, Gatza says.† (McCurry, 2012, para. 62). By offering flavored ale, SNB strategically appeals to its current consumer based, as these consumers will want to try the latest creation, while increasing market penetration by acquiring new consumers who are intrigued by the new product and want to try it.The new product is Blackberry Ale; an amber colored light ale with the subtle flavor and deep notes of blackberry. This premier brew will be packaged in dark glass bottles. Tastings (n.d.) emphatically encourage the use of dark glass bottles, as they inhibit the photochemical effect produced by daylight, specifically, the ultraviolet spectrum, which can create â€Å"off flavors† and degrade the freshness of the beer. Additionally, twist-off crowns don’t protect beer against oxidation as well as pry-off crowns; therefore Blackberry Ale will include pry-off crowns. An adhesive label, containing product information and displaying the illustrious SNB logo, will be applied to each bottle. Finally, the label will display t he brand-Sierra Nevada Blackberry Ale; thereby, using a family name brand strategy. Distribution StrategyBlackberry Ale will be distributed strategically through select retailers as to protect SNB’s premier image, while increasing market penetration: Taprooms Upscale restaurants High-end bars and clubs Gourmet specialty stores Beer and wine bistros Prosperous grocery storesIndirect distribution using established partnerships will facilitate the placement of Blackberry Ale into the selected retailers. This link provides a list of all established distributor partnerships throughout the U.S.: http://www.sierranevada.com/distributors/ Pricing StrategySNB’s price will reflect a premium price as their products are known for being high-quality and in accordance to the product positioning. They already benefit from having an effective pricing strategy; therefore, Blackberry Ale will be priced in-line with SNB’s current beers that are  already on the market, while bein g competitively priced with SNB’s strongest craft beer competition, Sam Adams Blackberry Witbier. Therefore the price for Blackberry Ale will be set at $9.59 for a six pack of 12oz bottles.Promotion StrategyIn order to promote the latest addition to the Sierra Nevada line, a multitude of media and promotions will be used to facilitate the product’s introduction into the market: Advertising PromotionSocial media including Facebook, Twitter, Linkedin, and Google+ Advertising in key magazines: The Beer Connoisseur, DRAFT, Ale Street News, Northwest Brewing News, The Celebrator Beer News, Great Lakes Brewing News, Yankee Brew News, Brew Your Own, Beer Advocate , Ask Men, Maxim, Esquire, GQ, Details, and Sports Illustrated Sales PromotionFree 4oz sample coupons (limited time only-90 days)Free 4oz samples when product is only available on-tap (limited time only) $2.00 off introductory coupons (expires after 90 days)Buy 3, get 1 free (buy any 6-pack of SNB beer, get 1 free 6- pack of Blackberry Ale-90 day promotion) All promotions will terminate after 90 days of product introduction to assess the effectiveness of the promotions and determine future courses of action. Financial ProjectionsThe chart below, provided by the Brewers Association, clearly illustrates the continuous growth of the craft beer industry. Based upon research and the strong financial position of SNB, adding the Blackberry Ale brand to the organization can only increase the profitability and value of the organization. Each time SNB has added depth to the Sierra Nevada line, the company has only prospered financially, and in terms of gaining exposure, which adds value to the organization. Additionally, the community has benefited from SNB’s success, as SNB has been proven to be a strong player in social responsibility.SNB anticipates the production of a new, East Coast brewery in 2014, will support its objectives, and while increasing the profitability of the organization. The ad dition of a second brewery strategically adds value to  the organization as it enhances supply chain management, increases awareness, while potentially doubling production and capacity. it is estimated that after introduction sales of Blackberry will grow, reaching 1% of SNB beer sales after 1 year. Blackberry Ale is expected to break even and become a profitable product, based on expected sales and costs of introduction into the market. Implementation PlanBlackberry Ale has already passed all necessary guidelines established by SNB. As the fourth quarter quickly approaches, SNB will continue its successful strategy of producing Celebration Ale; a highly demanded brand that is synonymous with the holiday season. SNB is fearful that launching Blackberry Ale during this time would conflict with the established and successful release of the seasonal Celebration Ale; therefore, the launch of Blackberry Ale into the market is planned to coincide with the grand opening of the new brewer y, under construction in North Carolina, which is the first quarter of 2014.Evaluation Metrics and ControlSNB has determined it will analyze the addition of Blackberry Ale, ninety days after the launch of the product into the market. All introductory promotions will terminate after ninety days to access the future profitability of adding flavored ale to the brand line. Additionally, Blackberry Ale will be analyzed again each month, for the next three months to determine how the new product sales without added promotions. After six months, a thorough analysis focusing on sales, market share, brand recognition and profitability will be used as evaluation metrics, to determine the profitability, and future of Blackberry Ale.

The Onset Of The Great Depression - 801 Words

The onset of the Great Depression in 1929 with the crash of the stock market caused several businesses and banks to fail, resulting in the loss of over 10 million jobs. In the wake of Hoover s failure to prevent the continuous downward spiral of the economy and the overall condition of America, Franklin D. Roosevelt took action within a few short months to get the country back on its feet. With his emergency session of Congress to enact the first part of his New Deal and within two years complete the second part of this agenda. The goal was for the government to intervene within the economy and create stability for businesses and their workers. The New Deal conserved Big Business to the extent in which they could aid to stabilize the economy but significantly changed due to Roosevelt’s socialistesque goals for the average American to prosper. Within the First New Deal, Roosevelt kept the banks and industry from failing, but instead allowed them to be taken under the wing of the government. These institutions had become the backbone of the American economy and without them America would have remained an indefinite amount of time in this depression. One of Roosevelt’s first goals was to reestablish America’s confidence in the banking system. The Emergency Banking Relief Bill put poorly managed banks under the control of the Treasury Department and granted licences to those who had already failed. By doing so Roosevelt could reassure the security of the banks to the public soShow MoreRelatedBipolar Disorder And Mental Health Issue1619 Words   |  7 PagesFalret who described the condition as â€Å"la folie circulaire† which literally translates to circular insanity (Seddler, Dessain 1983). In his research Falret described this condition as alternating cycles of over the top excitement followed by deep depressions. 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It is theRead MoreEssay about Roosevelt Vs. Hoover and the Great Depression1658 Words   |  7 PagesRoosevelt and Hoover The Great Depression drastically changed Americas definition of Liberalism. Prior to the onset of the depression, in the roaring twenties, policies of laissez-faire were considered liberal, radical, revolutionary, and even democratic. This was due to the fact that revolution was a horrifying notion and not until after the laissez-faire and the system of free market fails in the 1920s do people begin to look about for alternatives. The time when people starting to seek alternativesRead MoreWorking Conditions During Late Nineteenth Century1494 Words   |  6 Pagesto Great Depression, 1920-1932 The Great Depression is a global financial crisis that affected developed nations in 1930. Although nations started experiencing its onsets towards the end of 1929, most developed countries felt its impacts in 1930. However, when it ended different countries experienced signs of recovery in the late 1930. Most importantly is the occurrence of Wall Street Crash that took place in 1929, where it was seen as the interchangeable term that used for Great Depression. ApparentlyRead MoreThe Issue Of Bipolar Disorder755 Words   |  4 PagesThe journal articles in which my reaction will be based upon are: Definitional Issues in Bipolar Disorder Across the Life Cycle (Youngstrom 2009) and Advancing Research in Early-Onset Bipolar-Barriers and Suggestions (Carlson 2009). These two articles both had in common a specific implication of a particular issue. The main issue that caught my attention is the controversy of a doctors ability to diagnose a child with bipolar disorder. Many years ago dia gnosing a child as bipolar was a rare and almostRead MoreA Brief Description of Major Depressive Disorder Essay1368 Words   |  6 PagesThe word ‘depression’ has become a common everyday word. We hear the term ‘depression’ so frequently today, it’s even used in the contexts of jokes. For example you may hear someone say ‘My favorite show is over, now I have nothing to watch, I’m so depressed’. Obviously this person is not depressed, but we have come to overuse it in our expressions, to the point that is takes away from the seriousness of this disorder. Major depressive disorder is a mood disorder characterized by at least two weeksRead MoreThe Great Depression Of America1727 Words   |  7 PagesThe Great Depression in America is often believed to have ended when the Japanese attacked Pearl Harbour and the US entered WWII in December 1941. However, while an exact end date is a matter of debate, it’s obvious the end of th e Great Depression correlates somewhat with the beginning of the war, leading many to believe WWII must have ended the Great Depression and triggered the economic recovery of the United States. Many historians believe that the government and military spending restimulatedRead MoreExploring Causes of The Great Depression Essay522 Words   |  3 PagesExploring Causes of The Great Depression Introduction The Wall Street crash of 29 Oct 1929 and the Great Depression that followed were such a shock to most Americans that some early attempts to explain their causes blamed sunspot activity or medieval prophecy. A few held it to be divine retribution on a people who had indulged themselves in a decade of hedonism after World War I and were due for a sobering experience. Others recognized that the 1920s had brought