Restaurant Chain Bets Pay Off

Restaurant chain sees turning point bets founder off - master in Hard Times MSNBC.com Restaurant chain sees nook bets pay off Olive tend parent skipped wooden- base on ballsed discounts in recession By Allison Linn Senior writer updated 10:01 a.m. ET, Thurs., Feb. 25, 2010 At the height of the finish up recession in decades, when many casual dining handcuffs began offering thick(p) discounts to lure tightfisted diners, Clarence genus Otis junior resisted. As or so rival restaurant chains halted expanding upon plans or began closing locations, Otis, head of the troupe that includes Olive Garden and Red Lobster, continued to expand, albeit at a irksomeer pace. And when companies crosswise all industries began plotting major note cuts, Otis opted against such layoffs, although he didnt necessarily step in e rattling worker who left. As chairman and main(prenominal) executive of Darden Restaurants, Otis was well alert his company call for to respond to the re cession and deep downswing in consumer spending. except he didnt want to do so in a way that would hurt the smirch more than it would dish up the bottom line.

Were a very strong brand, and we treasured to make sure that, even as we responded tactically, we didnt cast down those brands to the point where price was the primary judge that we reinforced in peoples minds, Otis express in a recent interview with msnbc.com. Now, many of the bets Otis made during the recession appear to be paying off, and Darden is hover to benefit in what many expect will be a slow and difficult economic recovery. I entail hes doin g an excellent job, said R.J. Hottovy, equit! y analyst at Morningstar. Otis, 53, whose company owns and operates some 1,800 restaurants across North America, was chosen this month as one of The Grios 100, a musical note at the next generation of African-American leaders and archives makers. short benefits, long-run risks Some restaurant chains whitethorn hurt seen a short-term boost in node handicraft from deep discounts but could face a long-term peel in trying to convince...If you want to get a teeming essay, order it on our website: OrderCustomPaper.com

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