Marketing Myopia Essay

Industries growth has stopped due to the failure of management the top executives, dragoon clientele because they focalize on sciences not on the guests. To keep increment industries must focus on customers needs and wants then solely on their products. M either companies are endangering their teleph ane line due to improper defining of their purposes. DuPont, corning and atomic number 13 industry flourished because they were customer oriented. Taking example of Dry cleaning has cut down in a remarkable way and may sooner be diminished. Grocery stores pass on been replaced by super markets.There is nothing alike a growth industry but there is an expansion that is because the companies tog up themselves to create growth opportunities. Self-deceiving cycle has four conditions. 1. Growth is due to improver in population. 2. Believing that there will be no substituent for any major product. 3. Mass production and declining unit cost for output increase. 4. intentness with a product. The belief that increasing customers will increase your business stupefy a negative impact as you will yourself not stir up to expand your business.The petroleum industry thinks that there is no competitor as there is no substitute of oil but many refineries have such huge stock of oil that they can be a threat. Firstly the crude oil was greatly demanded as kerosene was employ for lamps until the bulb was invented and the heaters were started with coal burns. If the company would have been product oriented the business would be ended but they started refining the crude oil and make uses out of each product of crude oil. Oil has proved to be the strongest growth and millions of barrels is consumed daily.Production pressure to some companies such as advertisement and commercials are sometimes this much great that they try to lend aid of it. But in all this we forget marketing and focus on the needs of seller and marketing fulfill the customer need. Industries instantly s pend billions of rupees in consumer preference and fulfilling their ideas out of Chevrolets 7000 dealers only 57 provide night maintenance service. Ford invented the assembly line and trim back the cost of production and sold millions of $500 cars. Survival needs a change. Consumer needs change and if a company does not provide it they lose.With the wider positioning the CEOs have to recheck on their vision and the selection of the proper targeted market. This was seems to be flourishing as the organization was able to find out some opportunities that were initially unseen. This is also helpful in predicting the future progress with the help of business prediction techniques that are currently available. To rise above the myopia one should have his main focus on the strategies and predictive techniques that are utilize to gain hold on the opportunities. And mainly focus on the customers lifetime value. This will maintain the long term gelt objectives.