Marketing Plan of Starbucks Essay Example | Topics and Well Written Essays - 2000 words

Marketing Plan of Starbucks - Essay ExampleAccording to a poll, 13- to 21-year olds spent more than $ one hundred twenty million in 2007 (Lockyer 2009). Threats Intense competition in the coffee market the main competitors organism 7-Eleven, Dunkin Donuts, BIGGBY Coffee, reindeer Coffee, McDonalds, Panera Bread, and Einstein Bagels Duplication or products and strategy is not difficult in the sector Threat of being accused of trying to lure kids looms large as McDonalds too have been accused of luring the children towards unhealthy eating. insecurity Evaluation The market for brand-new products for the children exists and Starbucks has a very high chance of success in the market. The teens spend has increased and they look for a place to hangout. Products can be offered by Starbucks which would be healthy for them than the active products they consume now. However, chances of failure do exist mainly because of the threat of accusation of luring the teens towards coffee. Overall , Starbucks could enter this member and preface innovative products as the strengths and opportunities far outweigh the threats. However, Starbucks should ensure that their brand image and reputation is not alter as they pursue a strategy for growth and enhanced market share. They must not via media on quality and adhere to their values and ideals. Market Opportunity options Starbucks should not enter into fresh new ventures to gift new products. Instead, they should offer these as products extensions from their existing stores. However, on an experimental basis, they could have extension counters at retails stores frequented by teens, for selling exclusively products for teens. While teens go out with parents, they also seek privacy and therefrom word ventures with some retailers might... The market for new products for the children exists and Starbucks has a very high chance of success in the market. The teens spending has increased and they look for a place to hangout. Pro ducts can be offered by Starbucks which would be healthier for them than the existing products they consume now. However, chances of failure do exist mainly because of the threat of accusation of luring the teens towards coffee. Overall, Starbucks could enter this segment and introduce innovative products as the strengths and opportunities far outweigh the threats. However, Starbucks should ensure that their brand image and reputation is not affected as they pursue a strategy for growth and enhanced market share. They must not compromise on quality and adhere to their values and ideals. Starbucks should not enter into fresh new ventures to introduce new products. Instead, they should offer these as products extensions from their existing stores. However, on an experimental basis, they could have extension counters at retails stores frequented by teens, for selling exclusively products for teens. While teens go out with parents, they also seek privacy and hence joint ventures with so me retailers might be productive.