Sony Case Study Example | Topics and Well Written Essays - 250 words

Sony - Case Study Example A critical analysis of this project discloses various value drivers as well as cost drivers. Tawfik and Enders define value created as the difference between alleged use value which is positively influenced by value drivers, and real costs increased by cost drivers. Use of UMTS technology and handset, applications that promote interaction and individualization are seen to promote the products quality, with UMTS technology also advancing speed and thus improve value. The implementation of the project comes together with some extra cost. However, it is worth noting that the increase in value is still larger than the increase in cost. For this reason Sony focused on capturing the value e which calls off for a wise tradeoff between consumer surplus and producer surplus; given that the company does not operate in a monopolistic market. Moreover, following the advancement in Sony’s operation with time, there is need t to include in the case study some other operations such as virtua l payment fee which Sony has recently introduced to capture the real value of their