Background of Oldtown Essay

The biggest kopitiam restaurant gene linkage in Malaysiais Oldt testify Berhad .Oldtown Berhad occupied in the manufacturing of beverages and distribute a chain of cafunder the OLDTOWN dust coat COFFEE trade name yell. Oldtown using its hypothesise blendof cocoas to served.Its major headquarters is in Ipoh, Perak, Malaysia. The served aras are Malaysia, capital of Singapore, Indonesia and China. Its linkage of Oldtown caf discoverlets is sustain by 2 java bean manufacturing equipment,consist of three centralized nutriment bear on centers and bean cook and touch facilities .Oldtown Berhad is a Public Limited Company. Oldtown Berhad has been created in 1999, with the purpose to output the quality whitened drinking chocolate to Malaysian family and solid food overhaul intentness. Mr Goh Ching Mun and Mr Tan Say Yap, the co-founders and administrator music director of Oldtown buzz off the manufacturing and create their own 3-in-1 arcminute white burnt umber. Both of the co-foundershave the experience that more than 10 years in the coffee beverage industry. They were helpful in the maturement of Oldtown sort of firms.The meeting administrative director, Mr lee side SiewHeng who was responsible in carry out the integrated vision, picture and growth of the Oldtown group in any case give a readiness of support to this company. Under the OLDTOWN imperfection name for the sell sector in 1999,they tap their jiffy 3-in-1 coffee mix smoothly. The OLDTOWN 3-in-1 coffee mix was sold in roughly 1,348 retail wall sockets nationwide in Malaysia, round 550 retail outlets in Singapore and near 2,100 retail outlets in Hong Kong in 31 October 2009.They started their frontmost merchandise of the OLDTOWN brand 3-in-1 moment coffee mix to Singapore in 2000. In 2001, their branches, vacuous Caf Marketing began issue as the marketing arm for their groups beverage goods. They besides all-encompassing their output line to involve antithetic changes of their instant coffee mix and also protracted their export markets to Hong Kong for their instant coffee mix. White caf received a proper certification from the Islamic Reeligious De offendment of Perak for the radicals beverages in year 2002.This is their part of purpose, which is to generate beverages in accordance with the Islamic law. Oldtown Berhad have been achieve the goal that increase their nationwide retail apportionment of their 3-in-1 instant coffee mix to cover easterly and West Malaysia through the main hypermarkets and supermarkets. Their own formulated blend of 3-in-1 instant take out tea also smoothly commercialised for the retail market under the OLDTOWN brand name in 2003.OldtownBerhad has been expand their manufacturing activities and they co-ordinated Gongga Food in 2003 and unhorse functionings in 2004 to creating roasted coffee pulverisation for the food service sector by using the ownership bean roasting process. Roasted coffee powder to handed-down coffee shop in Ipoh and others states in Malaysia have been distributed by OldtownBerhad.OLDTOWN is also marketed to the retail sector under NANYANG brand in an addition to the food services sector. Oldtown Berhad has been penetrated the export markets for the 3-in-1 instant coffee to cover the unite States,United Kingdom, Canada, Taiwan and Indonesia in 2004. Based on the traditional Ipoh coffee shop purlieu and the surrounding feeling under the OLDTOWN egg white COFFEE brand name, Oldtown has been extended vertically into the food services sector by developing a chain of caf outlet in 2005.OLDTOWN WHITE COFFEE brand in the food services industry is the part of Groups plan of capitalizing and strengthen. With the kindred year, OLDTOWN WHITE COFFEE caf outlets has been lead astray the exertions in licensing,supply of beverages and food, others item and formulation thread ministration service from Kopitiam Asia Pacific.gene linkage of OLDTOWN WHITE COFFEE h ave been extended to 137 caf outlets involved fully and partially own and franchised in Malaysia since the first off beginning of the first caf outlets in Ipoh in 2005 and at Singapore as at 31 October 2009. In 2005 and 2006, they have been meliorate their subsidiaries name as Oldtown Kopitiam, Oldtown Kopitiam Kuala Lumpur, Oldtown Kopitiam Butterworth, Oldtown Kopitiam Cheras to focus on managing caf outlets in discrete areas and states within Malaysia.Besides, between 2005 and 2007 they also fixed the following subsidiaries as central food processing centre to sustain their caf line of increases operations. Emperors Kitchen begin operation in 2005, Dynasty Confectionery and Esquire Chef started the operations in 2007. Gongga Foods business also extended to ingratiate to the procurement of food items for OLDTOWN WHITE COFFEE caf outlets in 2005.With the same year, HALAL certification from the Islamic unearthly Department of Perak for the operation of its roasted coffee powde r also received by Gongga Food. White Caf ,the adjuvant received a HACCP certification from BM TRADA affirmation Ltd for the manufacturing and processing of beverages product in the same year. In 2007, they co-ordinated Dynasty Kitchen as a allocation centre which begin operations.They also extended their export markets to China and Japan in 2006. Besides, they also incorporated Oldtown Berhad which concentrate on investment keeping and precaution of nerve services according to its listing on the Main Market of Bursa Securities. Later, they also begin exporting to Philippines and Thailand during the same year. They also plan to extended their caf outlets business to Singapore. Soon, they have been incorporatedOldtown Singapore in 2007 to supply formation services, food and beverages items to caf outlets in Singapore. OTK Singapore begin operations in 2008 with the emission of their first OLDTOWN WHITE COFFEE caf outlet in Singapore. Dynasty Confectionery and Esquire Chef, the subsidiaries, received HALAL certifications from the Islamic Religious Department of Perak for the processing of unlike food in 2008. Emperors Kitchen, the other food processing subsidiary received HALAL certification from IFRC ASIA. til now more confirm their adhesion to world-wide food safety criterion, their subsidiary White Caf reach ISO 220002005 certification and ISO 90012000 from BM TRADA credential in 2008 in extra to GMP Certification by the Department of Public health, Ministry Health Malaysia with the same year. They also extended their product line to comprise 3-in-1 instant coffee mix with cane sugar in 2008.Gongga Food also received a HACCP Certification from BM TRADA Certification Ltd for the operation of roasted coffee powder in 2009. The vision of this company is to be Asiatic Pacifics guiding white coffee producer supplying a high quality of goods or product to customers worldwide and locally.